An organic company that doesn’t use any organic fish yet chooses sustainably caught MSC fish. Sounds a bit odd, but once you’ve heard the reasons it does make sense.
Arthur Hartman, our quality manager, regularly visits companies and occasionally peruses the regulations to keep abreast of things. “I decided to sift through the regulations on organic fishery and discovered a couple of peculiar things:
1. Organic fish has to be fed with sustainably caught, non-organic fish. Around 3-4 kg of sustainable fish is needed to raise 1 kg of organic fish.
2. Organic fishery is always done in fish farms; sustainably caught fish swim in open water.
3. A few of our products contain salmon. Salmon is a fish that swims solo in the wild. Organic salmon have to be forced to swim in shoals.
We choose MSC fish quite simply because a sustainably caught fish will have had a better life than its organic fish farm-raised brother. If the regulations surrounding organic fishery are improved, then we will be happy to consider switching, but not before then. Our retailers and consumers understand the switch to MSC fish. Which is unsurprising, as they buy our products because they know that Yarrah stands not only for good-quality products but also for healthy, animal-friendly, transparent and responsible. And occasionally makes choices in the interest of animals.