New healthy dog snacks: what’s the difference between pure snacks and regular snacks?

A dog snack might seem like a small extra. But if you consciously choose healthy and organic dog food, you probably also wonder: what’s actually in those snacks?

With our new snacks, we show that it can be done differently.

What’s in the average dog snack?

Many dog snacks contain a long list of ingredients. Think of fillers, added sugars, salt, and artificial flavourings, colourings, and preservatives. Ingredients that are often used to make snacks more appealing or to extend shelf life.

In addition, raw materials are often used where the origin is not always clear. That makes it harder to know exactly what you are giving your dog.

That doesn’t mean every snack is “bad”. But it does show that there are clear differences in quality, composition and transparency.

What makes our new snacks different?

Our new line of dog snacks has been developed with one principle in mind: keep it as pure as possible.

All three snacks consist of over 99% organic chicken, complemented with a small amount of spirulina. Grain-free and without artificial additives.

They are also oven-dried and smoked over beechwood. This creates a natural aroma and flavour that dogs respond to immediately, without the need for extra additives.

Thanks to this preparation method, the snacks remain simple in composition, yet rich in experience.

Why choose organic dog snacks?

Organic snacks are made without chemical pesticides or artificial additives. This means:

• Pure ingredients
• More transparency about what you’re giving
• A conscious choice for animals and the planet

For many dog owners, that’s simply part of taking good care of their dog.

What does our test panel say about the new snacks?

Before introducing our snacks, we test them extensively. Not just for composition, but especially for how dogs respond to them.

A few reactions from our test panel:

“Our dog really loves the Training Bites. They’re nice and crunchy.”

“They are eaten with great enthusiasm here. Our dog doesn’t like very hard snacks, but these go down well.”

“Our puppy loves them and happily performs tricks for them.”
What we consistently see: dogs respond immediately, stay focused, and clearly enjoy them.

Three new snacks, three moments

Thanks to the oven-drying and beechwood smoking, the snacks have a rich aroma and flavour that dogs find irresistible. And because every moment is different, from training to rewarding or simply something to chew, we developed three snacks to match:

• Crispy Rewards – the conscious reward, light and crunchy for that moment of appreciation
• Training Bites – small, perfectly sized pieces that help keep your dog focused during training
• Crunchy Sticks – extra crunchy, for more chewing satisfaction and texture

This way, you don’t just choose what you give, but also when.

What should you look for when choosing dog snacks?

If you want to choose consciously, pay attention to:

• The ingredient list: short and clear
• The origin of ingredients: know what you give
• The preparation method: how the snack is made
• The moment of use: training, reward or in between

A small choice, a big difference

Snacks are often given daily. That’s exactly why they matter.

With our new organic dog snacks, you choose simplicity, quality and a natural preparation method. Without unnecessary additives, with a clear origin.

And that feels good. For your dog and for the world around it.