
Hypoallergenic

Most sustainable choice

Complete, nutritious meal
Organic and sustainable
As early as 1995, our founder discovered that a small group of dogs kept suffering from issues like fatigue, a dull coat, or itching, even when fed organic food. These dogs turned out to be sensitive to animal proteins. After switching to plant-based food, the symptoms disappeared.
Many people still think dogs are true carnivores, but that's not entirely true. A dog's digestive system can process both meat and plant-based food well. That's why most adult dogs can enjoy a vegetarian or vegan diet without any problems. Puppies need extra protein and calories to grow up healthy.